ABOUT JULIE
I LEARNED THIS BUSINESS BY DOING IT
I started BarnBurner in 2015, long before I ever thought I’d be running venues.
BARNBURNER / EST. 2015
2015
I started BarnBurner by promoting my own shows.
I STARTED BY PROMOTING MY OWN SHOWS.
I started by promoting my own shows.
That meant finding talent, making deals, figuring out ticketing, marketing the shows and learning pretty quickly that booking an artist is the easy part.
Getting people through the door is where things get interesting.
There wasn’t a handbook sitting on my desk.
I learned by doing it.
Some things worked.
Some didn’t.
I paid attention to both.
And I kept going.
THE OTHER SIDE OF THE TABLE
THEN I LEARNED THE VENUE SIDE
Years later, my career took me to the venue side of the business.
Suddenly, I wasn’t just promoting shows anymore.
I was running the places where they happened.
And that gave me an entirely different education.
I’ve now worked both sides of the table.
TWO SIDES
ONE PERSPECTIVE
01
PROMOTER
I understand what it takes to build a show, make the numbers work, market it and get people through the door.
02
VENUE
I understand what it takes to run the
place where the show happens.
A CAREER
BUILT AROUND
THE SHOW
My work has touched virtually every part of putting on a show: booking, offers, contracts, ticketing, marketing, artist advancing, riders, hospitality, production coordination, sponsors, vendors, permits, staffing, box office, backstage and day-of-show operations.
I’ve worked in a theatre, at a large outdoor amphitheatre, festivals, special events and motorsports events.
I’ve learned how different a show looks depending on which side of the curtain you’re standing on.
EXPERIENCE
BOOKING
MARKETING
OFFERS
CONTRACTS
TICKETING
ADVANCING
HOSPITALITY
SPONSORS
VENDORS
BACKSTAGE
PRODUCTION
BOX OFFICE
A LITTLE BACKSTAGE
THE SHOW STARTS
LONG BEFORE
THE DOORS OPEN
SOME OF
MY
FAVORITE
WORK
HAPPENS
OFFSTAGE
The audience sees what happens on stage.
Some of my favorite work happens on the other side of the curtain.
Advancing the show.
Working with the tour.
Getting dressing rooms ready.
Handling hospitality.
Figuring out schedules.
Solving problems.
And making sure the artist and crew feel like somebody is paying attention.
PEOPLE REMEMBER
HOW YOU
TREATED THEM
I’ve built relationships with artists, managers, agents, crews and other people
throughout this business that I value tremendously.
“People remember how you treated them long after they forget what was on the catering table.”
A LITTLE BACKSTAGE
WELCOME TO LIVE
ENTERTAINMENT
And yes, sometimes this job means driving all
over creation looking for one incredibly specific
item somebody put on page 17 of a rider.
BARNBURNER TODAY
MORE THAN A DECADE OF REAL-WORLD EXPERIENCE
BarnBurner has grown right along with me.
What started in 2015 as me promoting my own shows now has more than a decade of real-world live entertainment experience behind it.
Today, I take everything I’ve learned from promoting shows AND running venues and put it to work for other people.
I don’t pretend to know everything.
Nobody who actually works in this business should.
But after more than a decade, I’ve gotten pretty damn good at knowing what questions to ask, what needs to happen next and who to call when something goes sideways.
That’s BarnBurner.
PROMOTER BRAIN.
VENUE EXPERIENCE.
BACKSTAGE PERSPECTIVE.
BARNBURNER / EST. 2015
ONE SHOW.
ONE PROBLEM.
A FULL SEASON.
Whatever you need. Whatever the challenge. We’ll find a way to make it work.